As the demand for unique and high-quality products grows on Amazon, sellers are increasingly turning to India sourcing agents to simplify the sourcing process. Whether you’re looking to add handmade products, leather goods, or sustainable home décor to your Amazon storefront, a trusted sourcing agent in India can be a game-changer.
In this blog, we’ll explore what an India sourcing agent does, how Amazon sellers can find the right one, and how agents like Panoramic Sourcing can help you scale your business with confidence.
What is an India Sourcing Agent?
An India sourcing agent is a professional or company based in India that assists international buyers—especially Amazon sellers—in finding, vetting, and managing suppliers across India. They act as your local eyes and ears, ensuring you get quality products, fair pricing, and smooth logistics without the need to travel or take unnecessary risks.
Core Services of a Sourcing Agent in India:
- Identifying and negotiating with manufacturers
- Quality control and product inspections
- Price negotiation and sample coordination
- FBA compliance and prep assistance
- Shipping and documentation support
With India’s diverse manufacturing ecosystem, a sourcing agent helps bridge the gap between artisan clusters and global sellers.
Why Amazon Sellers Are Choosing India
India has emerged as a leading sourcing destination for Amazon sellers, particularly for categories like handicrafts, home décor, leather goods, and textiles. Here’s why:
- Unique, Handmade Products – Ideal for private label brands seeking differentiation
- Lower Minimum Order Quantities (MOQs) – Great for small businesses
- Eco-Friendly and Ethical Production – Appealing to conscious consumers
- Tariff Advantages Over China – Reduced duties and fewer geopolitical issues
But navigating the Indian market can be complex without local knowledge. That’s why sourcing agents are essential for Amazon FBA sellers.
How to Find a Reliable India Sourcing Agent for Amazon FBA
Finding the right sourcing partner ensures smoother operations and higher profitability. Here’s how you can identify trustworthy India sourcing agents:
1. Google & LinkedIn Search
Use search terms like “India sourcing agent for Amazon,” “handicraft sourcing company India,” or “FBA sourcing agent India” and evaluate their websites, case studies, and reviews.
2. Industry-Specific Platforms
Websites like IndiaMART, Alibaba, or ExportersIndia list agents, but vetting is essential. Look for professionals with experience in FBA and global shipping.
3. Amazon Seller Communities
Online communities and Facebook groups are great sources for agent recommendations. Peer feedback often highlights reliable partners.
4. Attend Sourcing Fairs or Virtual Events
Events like IHGF Delhi Fair or India Sourcing Expo connect Amazon sellers with verified sourcing professionals.
5. Ask for Product Category Expertise
Choose agents who specialize in your target niche—like handicrafts, home furnishings, leather goods, or fashion accessories.
Why Work with a Sourcing Agent for Amazon FBA?
A qualified India sourcing agent can help Amazon sellers in multiple ways:
FBA-Ready Products
Agents ensure the products meet Amazon’s packaging, labeling, and prep requirements, reducing the chance of warehouse rejections.
Time & Cost Savings
Avoid weeks of back-and-forth with unreliable suppliers. A sourcing agent streamlines the process with pre-vetted factories.
Risk Mitigation
With on-ground quality inspections and factory audits, agents reduce the risk of defects or delivery issues.
Focus on Selling, Not Sourcing
While the agent manages sourcing and logistics, you can focus on what matters—growing your brand and scaling your Amazon sales.
Partner with Panoramic Sourcing – Your Trusted India Sourcing Agent
At Panoramic Sourcing, we specialize in helping Amazon sellers source high-quality, ethically made products from India. As a leading India-based sourcing company, we provide end-to-end support for brands across the globe.
Our core product categories include:
- Indian Handicrafts & Lifestyle Products
- Premium Leather Goods and Accessories
- Home Furnishings and Home Décor
- Fashion Accessories & Textiles
With deep supplier networks across India, we help Amazon FBA sellers source differentiated products, ensure quality standards, and manage shipping and compliance—all under one roof.
Whether you’re launching a new product line or scaling an existing brand, Panoramic Sourcing makes sourcing from India smooth, strategic, and profitable.
Ready to Start Sourcing from India?
Don’t let sourcing challenges slow your growth. Work with a sourcing agent you can trust.
Contact us today to discuss your product needs and take the first step toward building a profitable Amazon business with beautiful, export-ready products from India.