If you’re an Amazon seller looking to stand out in a competitive market, importing Indian handicrafts offers a unique value proposition.
At Panoramic Sourcing, we specialize in helping global sellers source high-quality, authentic handicrafts from India.
In this article, we’ll walk you through the critical steps of building a successful Amazon business around Indian artisan products.
1. Market Research & Product Selection
Before you dive into sourcing, it’s essential to identify which handicrafts resonate with Amazon buyers. Some top-performing categories include:
- Home décor (wooden bowls, brass figures, wall hangings)
- Textiles (block-printed cushion covers, table runners, scarves)
- Eco-friendly products (jute bags, bamboo items)
- Jewelry and accessories (tribal earrings, handmade beads)
Pro tip: Use Amazon’s Best Seller Rank (BSR), Google Trends and tools like Helium 10 to analyze product demand, pricing and competition. Focus on products with consistent search volume and low saturation.
2. Finding Reliable Suppliers in India
India has thousands of small-scale manufacturers, but not all are export-ready or consistent in quality. This is where sourcing becomes tricky.
At Panoramic Sourcing, we help you:
- Identify verified suppliers and export-ready manufacturers across India
- Evaluate quality through detailed sampling and factory audits
- Negotiate prices and manage timelines effectively, ensuring better margins for your Amazon business
- Facilitate customization and private labeling for your brand
Whether it’s sourcing from Jaipur’s textile clusters or Moradabad’s metal items, we ensure you get the right product from the right place.
3. Legal Requirements & Compliance
Importing into the U.S., Europe or other Amazon marketplaces requires meeting specific compliance standards. Here’s what you’ll typically need:
- GST Invoice & Export Documentation from Indian suppliers
- Importer of Record setup in your destination country
- Customs duties and HS codes understanding
- Product-specific certifications (especially for items like candles, toys, kitchenware, or anything that touches food or children)
We at Panoramic Sourcing ensure your products meet Amazon’s compliance requirements — including labeling, safety, and packaging standards — to avoid listing bans or customer complaints.
4. The Import Process (Logistics & Shipping)
Shipping handicrafts comes with unique challenges — from managing breakable items to ensuring eco-packaging. You also need to decide between:
- Air freight (fast but expensive)
- Sea freight (cheaper but slower)
- Courier services (ideal for small quantities or samples)
Our logistics team helps you:
- Choose the most cost-effective shipping method based on your order size
- Manage customs clearance and duty documentation
- Ensure proper packaging for fragile or oversized items
We act as your extended operations team in India, so you don’t have to deal with multiple vendors or freight forwarders.
5. Challenges & Solutions
Importing Indian handicrafts isn’t without hurdles. Here are some common issues and how we solve them:
| Challenge | Our Solution |
|---|---|
| Quality inconsistency | Product photography and sampling |
| Delays in production | On-ground follow-ups, clear lead-time planning |
| Communication gaps | Bilingual team bridging artisan–client expectations |
| Mislabeling or poor packaging | Custom packaging & compliance checks |
| Unexpected customs duties | Landed cost estimation & tariff guidance |
Panoramic Sourcing mitigates these risks at every stage — from factory to Amazon warehouse.
6. Why Panoramic Sourcing is Your Ideal Partner
When it comes to importing Indian handicrafts, we’re more than just a sourcing agency — we’re your strategic partner. Here’s what makes us stand out:
- India-wide network of vetted artisans, manufacturers & cooperatives
- Complete sourcing-to-shipping support under one roof
- Amazon compliance experts — packaging, labeling, certifications
- Transparent pricing and regular status updates
- Flexible MOQs — ideal for testing new products or launching new lines
- Custom branding & private label support
Ready to Start Your Handicraft Import Journey?
Whether you’re a new Amazon seller or a growing brand, Indian handicrafts can give you the edge you’re looking for — and Panoramic Sourcing is here to make the process simple, safe, and scalable.
Contact us today at info@panoramicsourcing.com
Written by Rajat Gupta
Panoramic Sourcing
Rajat Gupta is the co-founder of Panoramic Sourcing and heads the Marketing Department. With 25+ years of experience, he helps international buyers, especially from the U.S., find reliable manufacturers in India. His focus is on building strong supplier relationships and making sourcing smooth and transparent.